Where WordPress Email Falls Short: Why You Should Switch to an Email Service Provider
If you're currently using WordPress or a considering using it as your website platform, you might be tempted to use its built-in email service for your business needs. You may even be unaware that WordPress manages sending email at all. Unfortunately, using WordPress email often falls short in terms of functionality, reliability, and costs. So it is worth exploring the drawbacks of using WordPress email and why you should consider converting to an email service provider instead.
Why Using WordPress Email fails to meet expectations
There are several reasons why using WordPress email can be a frustrating experience. For starters, WordPress email often lacks key features such as detailed analytics, segmentation, and automation capabilities. This can make it difficult to manage your email campaigns effectively and to personalize your communications with your subscribers. This means knowing that your email was delivered successfully and not blocked by a hosting limit, a blacklist service or a WordPress PHP error is frustratingly impossible at times.
In addition, WordPress email can be unreliable and vulnerable to spam filters, which can cause your emails to be marked as spam and never reach your subscribers' inboxes. This can be detrimental to your email marketing efforts and can impact your business's bottom line.
Lastly, using WordPress email can be expensive, especially if you have a large subscriber list. As your list grows, so will the costs associated with sending out emails through WordPress. This can lead to unnecessary expenses and can take away from other areas of your business that require attention and investment.
Why Convert to an Email Service Provider?
Converting to an email service provider can help solve many of the issues associated with using WordPress email. Email service providers offer a wide range of features, such as delivery analytics, customer segmentation, and process automation capabilities, that can help you manage your email campaigns more effectively and personalize your communications with your subscribers.
Detailed delivery information is available for every email sent including whether the email was viewed or opened. Transactional logs are available and the service limits ensure you never have emails fail to be delivered correctly to the customer. You can also design custom email templates and connect those to marketing campaigns that increase conversions and engagement with your communications.
Email service providers are also more reliable service providers and have much better deliverability rates than WordPress email. This means that your emails are less likely to be marked as spam and more likely to reach your subscribers' inboxes. This is due to how these services comply with anti-spam regulations with sender verification and domain authentication.
Finally, email service providers can be more cost-effective than WordPress email, especially if you have a large subscriber list. Many email service providers offer pricing plans that are based on the number of subscribers, which can help keep costs in check as your list grows. These services have much higher limits so you’re not going to get blocked by your hosting provider for having a sudden increase in purchases on your website.
Pros and Cons of Converting to an Email Service Provider
Pros:
More features, including advanced analytics, segmentation, and automation capabilities
Better reliability and deliverability rates
More cost-effective pricing plans based on the number of subscribers
Cons:
Potential setup time and costs
Need to migrate your subscriber list from WordPress to the email service provider though there are tools to sync your email service provider with WordPress
Additional ongoing costs for the email service provider
Costs of Converting to an Email Service Provider
The costs of converting to an email service provider will depend on the provider you choose and the size of your subscriber list. Most email service providers offer pricing plans that are based on the number of subscribers, with some providers offering free plans for small lists. You'll also need to factor in the cost of any additional setup or migration services that may be required.
While using WordPress email might seem like a convenient option for your business needs, the drawbacks of this service can lead to inefficiencies, unreliability, and unnecessary expenses. By converting to an email service provider, you can gain access to a wide range of features, improve your deliverability rates, and save on costs over the long term. When choosing an email service provider, be sure to compare pricing, features, and customer support to find the best fit for your business needs.
If you have questions about this topic or would like to talk with someone from our team about how to convert your site to an email service provider, please contact us at hello@shineforth.co and we would be happy to chat with you!